IDEKAPITAL AS

IDEKAPITAL differs from other activities of Vestland Invest in that its main focus is to develop companies based on a focused market analysis approach. Among key staff, the Company employs some of the best and most experienced minds of Norway in developing markets strategies and concepts, both for retail as well as in e-commerce.

In 2007 the Company delivered revenue of MNOK 103 with an EBIT of MNOK 38

Shareholding: 25 %

In addition to various consulting assignments, the Company currently focus on four main investments:

Face2Face Group AS is a market leader in field marketing and creative campaigns. The Company represents several leading international brands in the Nordic region - The Company operates out of locations in various Norwegian cities as well as Stockholm. By end of 2007 the Group employed more than 40 full time staff as well as more than 150 people on part time basis

Face2Face was established in 1999, and has since then recruited hundreds of thousands of new customers for their clients. The company is now close to 1 million customers.

Field marketing is F2F’s strength, but the company also offers a wider range of creative advertising solutions. F2F can give you an optimal presentation and representation proven through years of documented results.

For the year 2007, the Group delivered revenue of MNOK 111 and EBIT of MNOK 22. We expect 2008 to continue the positive trend.

Share: 92 %

Viken Fibernett AS was co-founded by IDEKAPITAL as well as the Vestland Group in 2004/5.

The Company offers customers in Oslo and Akershus a triple play based package (IPTV, telephony and internet) based on back to back fiber optical products

The company is part of the "Altibox" family (www.altibox.no) and control close to 60% of the available market for fiber based services in Norway.

The product package provided includes digital TV, video on demand, TV shows on demand, up to 50 Mbit/s Internet and telephone solutions. A number of new initiatives are about to be launched in the naar future

Viken Fibernet is controlled by private shareholders as well as Lyse Tele. Erik Langaker, Chairman of IDEKapital is also chairman of Viken Fibernett AS

Shareholding: 14 %

Online media group (OMG) is a full service Internet marketing company offering strategic marketing solutions to medium and large enterprises. Among its clients you will find some of Norway's largest and most distinct brands/Companies

The company's service is aimed at companies one who understand the importance of Internet marketing but lack the time, knowledge or resources to carry it out themselves.

Online media group (OMG) combines the latest technology with modern marketing strategy to create solutions based on traditional marketing principles.

Media Integration is vital to commercial success, and internet marketing should be used to support, inform and even drive offline marketing.

Shareholding: 100 %

Best Consulting (www.bestconsulting.no) offers consultancy services related to top line growth, herunder research on segmentation, "go to market" and similar. The Company has over the years delivered to Norwegian household Companies within the field of Telecom, betting, Software and retail.

Shareholding ; 100%

The Company (www.gametainment.no) develops net based solutions for customer interaction as well as animation. Among its core customers are Gyldendal, EU projects, Norsk Rikstoto and VG Nett

Shareholding ; 75%